Upcoming Content: Software
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During Leading Edge's Fortiva line of PCs era, computers came bundled with preinstalled software and included multimedia software packs with several CDs that included stand alone software programs that users could run directly off of the CD. This was a common practice in the mid−1990s in an attempt for computer manufacturers to create value to customers, often stating how much the software would cost on its own, generally hundreds of dollars. The Leading Edge Multimedia Software bundle came with nine CDs in the software package for users to explore. |
Upcoming Content: Promotional Material
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In the competitive 1980s computer retail industry, corporate swag helped to boost sales by promoting immediate brand recognition and creating a memorable visual identity that could leave customers an important first impression. Button pins, proudly worn by enthusiastic sales staff on their lapels or pocket protectors, served as miniature billboards that sparked customer conversations, reinforced or created brand loyalty, and turned everyday interactions into subtle marketing opportunities for brands like Leading Edge Computers. Even small, affordable accessories could make important impressions and deliver returns when personal computing was exploding in popularity and differentiation was the key element in gaining and keeping a customer base. |
Upcoming Content: Promotional Material
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Companies use official letterheads to communicate with outside parties, partly to convey the official veracity of the document as well as a subtle self‐;promotion in their communications vectors. These documents are blank templates onto which an employee can populate a letter to their audiences. Featured here is an official Leading Edge Products letterhead. This letter came from a collection of documents and hardware from a user who had bought into the Model D environment in the early 1980s, so it can be surmised that this letterhead was the official letterhead of that time‐period. |






