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The Leading Edge Model L Series modem brochure advertised these devices as an affordable hardware upgrade to the rapidly expanding world of online databases and electronic information in the mid−1980s, with the 1200B priced at just $149.95, roughly a third the cost of many competing modems at the time, and the higher−performance 2400B offered at $289. Emphasis was placed on the practical benefits of modem ownership, particularly the ability to access vast, fast, and cost−effective databases for legal, medical, business, and educational research that would otherwise require hours in a traditional library. |
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As a part of Leading Edge's promotional initiatives, the company distributed a brochure touting the company's support offerings to their customers. The brochure promotes Leading Edge's comprehensive post−purchase support as a key differentiator in the microcomputer market, emphasizing that customers are not left on their own after buying a product. It highlights free technical support hotlines staffed by well−trained, patient technicians who assist with both hardware and software questions, who were available six days a week with no limits on call length or frequency. |
Upcoming Content: Hardware
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The Fortiva series of computers was a line of affordable systems introduced by Daewoo after fully taking over operations of Leading Edge in the early to mid−1990s. Derived from the Latin word for bravery, the name reflected a small glimmer of hope that the company, which had struggled to find its place after the discontinuation of the Model D, could brave the 1990s and the rapidly expanding personal computer user base by offering a more affordable option at a time when 486 systems were still prohibitively expensive. This new outlook, paired with a redesigned brand image, was intended to solidify Leading Edge's place in the market regardless of the outcome. It was in this situation that the Leading Edge Fortiva 5000 CPC−2800 was offered to potential customers. |






