Upcoming Content: Hardware
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Leading Edge's CMC−1418S monitor was a premium quality CRT monitor made in the early 1990s and most often paired with the Leading Edge WinPro 486 and WinTower 486 computers. The monitor featured a high resolution screen, additional premium creature comforts, and styling that directly complemented the WinPro and WinTower PC aesthetics. |
Upcoming Content: LE Archival Project Original
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One missed opportunity for many PC integrators was the potential to use screensavers as a simple form of advertising. A branded screensaver running on computers displayed in retail stores, installed in offices, or used in customer homes could have kept a company's logo visible and sparked conversations that might lead to future sales. Decades later, the Leading Edge Archival Project seeks to remedy this missed opportunity with an original screensaver featuring the Leading Edge logo. Designed specifically for DOS−based computers, the screensaver brings the company's distinctive branding to life through a VGA graphics animation. It is intended for compatible systems running MS−DOS 4.x through 6.x with VGA graphics, offering an uncommon feature for vintage PC enthusiasts and Leading Edge collectors alike. |
Upcoming Content: Promotional Materials
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In business, marketing is one of the key cornerstones to a businesses success or potential failure. Marketing can range from expensive TV commercial campaigns down to networking at trade shows with a handshake and a business card. A simple and affordable promotional campaign is contracting with dealers and retailers to sport a promotional button, worn by sales staff of the retailer or dealer, to promote sales exclusives for the brand. Here, Leading Edge distributed buttons to their dealer network to promote Christmas specials for the Model D. The idea was to get potential buyers to see the button and inquire about the savings deal. The rest of the task was on the salesman to make the sale. |
